$114K+ in 90 Days. A Welcome Flow Built for Banish
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Banish.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Banish
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: Your $10 welcome gift inside
Preview Text: Start fading scars at home today
HERO MODULE
Hero Approach: Direct
H1: Fade Acne Scars
Subhead: At home, dermatologist-recommended
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You just saved $10 on your first order with code SKIN10. Here's what people are adding to their cart.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start With These
Banisher 3.0. Ultra-thin gold-plated titanium needles that fade scars without the risk of thicker tools
Banish Kit 3.0. Complete microneedling system with tool and vitamin C serum for visible results at home
Pumpkin Enzyme Masque Exfoliating mask that delivers instant glow and targets both active acne and hyperpigmentation
Banish Serum Concentrated vitamin C that boosts microneedling results and targets dark spots daily
Scarring and Acne Kit Your combo-skin solution for active breakouts and lingering hyperpigmentation
The Defender Sunscreen SPF 50 Non-greasy protection formulated specifically for oily skin
2
▼
I struggled with severe acne since 3rd grade. Tried everything. Salicylic acid, benzoyl peroxide, oral antibiotics, countless dermatologist visits. Nothing worked.
By college, my cystic acne left deep scars along my jawline that I couldn't hide. Classmates bullied me. My confidence was gone. I saved $4,000 for laser treatment.
The plastic surgeon recommended a microneedling tool with vitamin C serum instead. Within months, my YouTube viewers noticed the transformation. They asked what I was using. I sent products to my audience. Everything sold out immediately.
That was 2013. Banish started from my bedroom because I wanted to help people feel confident in their skin without spending thousands on procedures that might not work.
Your welcome code SKIN10 saves you $10 and expires in 14 days. If you're dealing with acne scars or dark spots and you've tried everything, this is how I got my confidence back.
– Daisy
Founder and CEO, Banish
3
▼
INBOX MODULE
Subject Line: The thinnest bristles on the market
Preview Text: Why thickness determines scarring risk
HERO MODULE
Hero Approach: Question
H1: What Makes Banish Different
Subhead: 12 years of microneedling innovation
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Not all microneedling tools are built the same. Thicker bristles mean higher scarring risk.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Dermatologists Recommend Banish
Infographic: Checklist
- Ultra-thin gold-plated titanium needles (lowest scarring risk on the market)
- Conical shape that contours to your face without tearing or dragging
- Replacement heads in different needle lengths for different skin areas
- Made fresh in small batches in Pasadena, California
- 45-day money-back guarantee even if the bottle is empty
- Over 7,000 five-star reviews from real customers
Products Shown
Banisher 3.0. The safest at-home microneedling tool with ultra-thin needles
Banish Kit 3.0. Complete system with tool and serum for visible scar reduction
Pumpkin Enzyme Masque Instant glow that clears both active acne and scars
4
▼
INBOX MODULE
Subject Line: You claimed SKIN10 already
Preview Text: Nine days left to use it
HERO MODULE
Hero Approach: Direct
H1: Your Code Expires Soon
Subhead: $10 off ends in 9 days
Cta Button: Use SKIN10
MODULE 2: TRANSITION COPY
Your welcome discount is already sitting in your account. Here's what's selling out this week.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Customer Favorites Right Now
Banish Kit 3.0. Complete microneedling system that fades scars without expensive dermatologist visits
Pumpkin Enzyme Masque Exfoliating mask that delivers instant brightness and targets hyperpigmentation
Banish Serum Concentrated vitamin C that boosts microneedling results and targets dark spots between sessions
Scarring and Acne Kit Your combo solution for active breakouts and lingering scars
5
▼
INBOX MODULE
Subject Line: $130 at home vs $4000 at the office
Preview Text: Same results, different price tag
HERO MODULE
Hero Approach: Question
H1: Why Pay Thousands
Subhead: When at-home works just as well
Cta Button: See the Comparison
MODULE 2: TRANSITION COPY
Professional treatments cost thousands and require multiple appointments. Here's what you're actually paying for.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Banish vs Professional Microneedling
Infographic: Comparison Chart
| What You're Comparing | Banish At-Home | Professional Treatment |
|---|---|---|
| Cost | $130–$219 one-time | $4,000+ for full treatment |
| Needle Thickness | Ultra-thin gold-plated titanium (lowest scarring risk) | Varies by provider |
| Convenience | Use at home every other week | Multiple office appointments required |
| Customization | Replacement heads for different face areas | One standard treatment |
| Results Timeline | 3–5 months with consistent use | Similar timeline, higher upfront cost |
| Guarantee | 45-day money-back even if empty | Typically no refunds |
Products Shown
Banisher 3.0. Your at-home alternative to expensive laser treatments
Banish Kit 3.0. Complete microneedling system with tool and vitamin C serum
6
▼
INBOX MODULE
Subject Line: 7000+ people saw results at home
Preview Text: Real customers, real scars faded
HERO MODULE
Hero Approach: Direct
H1: They Tried Everything Too
Subhead: Then they found Banish
Cta Button: Read Reviews
MODULE 2: TRANSITION COPY
Over 7,000 five-star reviews from people dealing with acne scars, hyperpigmentation, and fine lines. Here's what they're saying.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Reporting
Infographic: Numbered List
7
▼
INBOX MODULE
Subject Line: SKIN10 expires in 48 hours
Preview Text: Your $10 off ends Monday at midnight
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires Monday at midnight
Cta Button: Use SKIN10 Now
MODULE 2: TRANSITION COPY
Your welcome discount expires in 48 hours. No extensions, no encore.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Don't Miss These
Banish Kit 3.0. Complete microneedling system that fades scars at home
Pumpkin Enzyme Masque Instant glow that targets active acne and hyperpigmentation
Banish Serum Concentrated vitamin C that boosts results between microneedling sessions
Scarring and Acne Kit Your combo solution for breakouts and lingering scars
8
▼
I noticed you grabbed the SKIN10 code but haven't used it yet. No pressure at all. If you're not dealing with acne scars or hyperpigmentation right now, this might not be the right time.
But if you've been trying to fade scars for months or years and nothing's worked, I want you to know your code expires tonight at midnight. After that, it's gone.
I started Banish because I spent years trying everything. Dermatologists, prescriptions, expensive treatments. I saved $4,000 for laser work. A plastic surgeon recommended microneedling instead. That decision changed everything.
If you're on the fence or have questions about which product fits your skin, hit reply. I read every message.
Your code SKIN10 expires tonight at midnight. If you're ready, this is how you start.
– Daisy
Founder and CEO, Banish
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.